Nike+ Fuel Lab Launches in San Francisco

Nike’s mission is to bring inspiration and innovation to every athlete* in the world. 
*If you have a body, you’re an athlete.
With Nike+ and NikeFuel, our mission is to help athletes* reach their true potential. We know this is an ambitious goal. We know that success takes dedication and teamwork. That’s why we’ve launched the Nike+ Fuel Lab, a partnership program designed to connect Nike with industry leading companies who share our commitment to using emerging technologies to create better solutions for athletes*

.For information visit NikeFuelLab


How To Train Your Dragon 2 - Official Movie Trailer 3

It’s been five years since Hiccup and Toothless successfully united dragons and Vikings on the island of Berk. While Astrid, Snotlout and the rest of the gang are challenging each other to dragon races (the island’s new favorite contact sport), the now inseparable pair journey through the skies, charting unmapped territories and exploring new worlds.


Kanye West x adidas Sneaker Collection Release Delayed Until Spring 2015

Early on this week Kanye took the stage at the Adidas Global Brand Conference to announce the release of his highly anticipated collaboration with Adidas stating that it will be released in June. 

Unfortunately looks like we’re going to have to wait till June 2015 for finalized collection. According to sources they are currently working on design and are planning to be finished in June, but the official release will planned for Spring 2015. 


Apple iWatch to Arrive as Early as Summer 2014

The latest rumors regarding Apple‘s long-awaited iWatch point to a release as early as Summer 2014. Supposedly set to debut sometime after the Apple Worldwide Developers Conference (WWDC) in June, initial production reports point to 65 million units at launch. A report from theEconomic Daily News claims the device will boast custom A-series chips designed by Apple specifically for the iWatch, with manufacturing handled by Samsung. The report also points to a display made of sapphire glass, the same material used on the TouchID home button of the iPhone 5s. Like early rumors, the latest report also points to the iWatch playing a more biometric role with advanced sensors capable of detecting a user’s heart rate, blood pressure and more.


Kanye West Announces adidas Yeezys to Release in June

Kanye discuss’s creativity, and announces that in June he will be releasing the new Yeezi’s.


Been Trill x André 2014 Spring/Summer T-Shirt

Been TRILL for Spring/Summer 2014 is a colloboration between the brand and André Saraiva. .Available in black, white, and navy, the collaborative design displays an oversized hashtag placed in the center of the tee along with on both sleeves – all of which appears in André‘ font. All three colorways are now available from colette for €85 EUR (approximately $117 USD) each.



Hublot Classic Fusion 8-Day Power Reserve

Hublot‘s line of Classic Fusion watches has always been on of my favorite out of the all the styles. They have now added a brand new 8-Day Power Reserve model to the Fusion family. Packing a 209-component, 3Hz caliber HUB1601 hand-wound movement into a 45 mm case that measures just 4.40 mm thick, the new design is one of the flattest wristwatches in the industry. Visible through the sapphire display back, the movement is paired with the likes of a power reserve indicator and date window on the dial while the case juxtaposes brushed surfaces with polished portions.

Available in either titanium or King Gold, the Classic Fusion 8-Day Power Reserve will soon be available at Hublot dealers around the worl


Wilson Introduce The New Basketball

Wilson has been one of the leaders in basketball accessories for quite some time.They have now introduced a new Smart Basketball will track your activity by way of a synced app to review your own performance.

It all works due to performance-tracking sensors placed inside of the ball, designed by Finnish artificial intelligence firm SportIQ. Games will change, as the basketball of the future allows all of us to review how well we shoot, which part of the court we’re at our most optimum, the amount of time before letting a shot go and more. 


Levier Looks- Marcelo Burlon

Hello Peepz!

I know it’s been a while since I did an outfit post, reason being is that I took time off doing them to explore what I wanted my blog to promote, I love urban/ pop culture which is something I feel is missing in the UAE so I’ve dedicated my style post to brands that I believe help push that culture.

What better brand to start with than Marcelo Burlon. Dj/ designer dropped his County of Milan tees and they instantly created buzz in the industry been seen on the likes of Lebron James, Pusha T, Usher, Kobe Bryant, and much more.

His new SS14 collection really caught my attention with the all over snake print and geometric pattern. His vision and attention to detail is quite unique which is what I believe makes his brand stand out. 

Hope you guys like the post!



A line of tees, launched in 2012, is Marcelo’s latest venture: the place where his fiercely contemporary vision comes full circle. Just like the parties he throws mix fabulous scenesters, VIPs and wonderful unknowns into a truly transversal melting pot that is all his own, Marcelo’s tees are for everybody, from street kids to unremitting fashionistas. In fact, success has been wide and bias, with a cross-section of mavericks, including LeBron James, Drake, PushaT, Devendra Banhart and many NBA players, wearing the line.


Would like to give a big thank you to @SaksME for providing the @MarceloBurlon x @CountyofMilan pieces for the shoot as well as @Nike and @LevelShoeDistrict for the #YEAROFTHEHORSE #AIRFORCES, as well as @LexusUAE 

Taken with @FujifilmME #X100s 

Photography by Junior Jon Ode