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Michael Phelps (27 years), who is one of the most decorated Olympian’s of all time with a jaw dropping 22 medals, has now become the new poster boy for Louis Vuitton’s modelling for the brand’s Core Values campaign. Which was started in 2007, the initiative puts the spotlight on exceptional people “of truly global stature ranging in professions and backgrounds” who beyond their celebrity status, “are individuals who are widely recognised to have lived full and interesting lives”.

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